We are constantly dreaming about traveling to places where the infrastructure, design or system of the city or country allows us to embrace a sustainable lifestyle.
Forecasting trends, numbers, problems and positive outlooks within the fashion sector. The Business of Fashion and McKinsey & Company launched the fourth in-depth annual report, The State of Fashion 2020.
The world of podcasts has increasingly raised in past years, with topics that we always dreamed of discovering. We surely know it’s not like a book, but through a podcast, you can discover about worlds you did not know before and take advantage of that extra time in the metro or the gym, or while you are in the plane, use that time for extra knowledge!
Alaska better known as the last frontier. Where the sun almost never sets and nature is wild and unexplored. Full of great glaciers, immense valleys of vegetation and animals in freedom. One of the most remote places in the world, there, in the northernmost part of human life on Earth, touching the Arctic.
As we know, information is power and the world is ready for greater accountability. For this reason, we interviewed Cristina, Founder of The Nordic Leaves, to tell us about her project and the reasons for measuring and analyzing its impacts with B·COME. I hope you like her brand as much as we do!
By 2030, resources equivalent to two planets will be needed to satisfy humanity’s irresponsibility. This contrasts with the current situation of the fashion industry: it generates 1.3 trillion annual profits and, at the same time, it is the second most polluting on the planet, after oil industry. Every year 80,000 million garments are consumed worldwide and, on average, each person buys 60% more clothes than 16 years ago, and keeps them half of the time.
Most times we see the word sustainability wrongly associated with a single aspect of a product such as where or how it was produced or with what materials it has been made. The confusion about this concept is high and is often applied wrong. For something to be sustainable it must be respectful with the environment (both near and far and in all lifecycle of the product), with the people (stakeholders worldwide) and of course it has to be economically viable to be able to give continuity to that way of doing things.
Fashion has won society’s heart by enacting itself as a tool to express lifestyles, behaviours and social status. Some decades ago, Fashion was solely meant for high social classes, but as time passed and society evolved, it democratised and became accessible to everyone no matter where their social status and location were.
The sense of adrenaline you feel swiping your card after picking out trendy new clothes is unparallelled. Bags in hand leaving the store ready to sport the latest fashion trends of the season you do not think to remember the hands behind these garments. Endless hours in unsatisfactory working conditions manipulating coarse, synthetic fabric make for unsustainable fashion and an unhappy planet earth.