Why sustainability?

By 2030, resources equivalent to two planets will be needed to satisfy humanity’s irresponsibility. This contrasts with the current situation of the fashion industry: it generates 1.3 trillion annual profits and, at the same time, it is the second most polluting on the planet, after oil industry. Every year 80,000 million garments are consumed worldwide and, on average, each person buys 60% more clothes than 16 years ago, and keeps them half of the time.

What does sustainability mean?

Most times we see the word sustainability wrongly associated with a single aspect of a product such as where or how it was produced or with what materials it has been made. The confusion about this concept is high and is often applied wrong. For something to be sustainable it must be respectful with the environment (both near and far and in all lifecycle of the product), with the people (stakeholders worldwide) and of course it has to be economically viable to be able to give continuity to that way of doing things.

Influencers & Activists

The sense of adrenaline you feel swiping your card after picking out trendy new clothes is unparallelled. Bags in hand leaving the store ready to sport the latest fashion trends of the season you do not think to remember the hands behind these garments. Endless hours in unsatisfactory working conditions manipulating coarse, synthetic fabric make for unsustainable fashion and an unhappy planet earth.